4th and 5th Grade
Project Title: Art of Advertising
Description:
- The focus of this lesson was to teach 4th and 5th grade students to be critical thinkers as consumers. Each artist designed a kids' product with attention to their container's size and shape, type of lettering/font, taste/flavor, healthy ingredients, image or "hook", color, and catch phrase or jingle. We first studied existing kids' drinks and determined important components of a product. Each student was assigned an art director to help guide them through the thought process.
Vocabulary:
- "hook" in advertising
- jingle
- catch phrase
- consumer
- art director
Materials:
- pencil
- Sharpie
- colored pencil
- watercolor pencil
- colored markers
Examples of student artwork:
